It's been a while

It's been a while since I visited this blog. For being inactive it certainly gets a lot of google juice.

Since you're here you must be checking out my background. Since April 2009 my efforts have been promoting Fossati, my handbag line.
You can read my posts at

FossatiUS.com
@FossatiUS
facebook.com/FossatiUS

I've learned a ton about marketing and sales. One thing I knew was it is easier to market and sell for an established brand than to start from nothing. Easier when you have a sizable budget too. After two years of pushing we stumbled upon a revenue source we didn't expect. The lesson of how hard what I've been doing struck home. A known product with a loyal following sells itself. No marketing required. Just put it in a strong distribution channel and it sells. Provide excellent customer service and keep adding stock and you've got a growing business.

Launch a luxury brand during a global economic recession( depression in the Detroit area) and the climb is more difficult. Who would have ever thought this 'downturn' would last so long.

I'm ready to continue my corporate career. It was a lot easier. I'm damn good at overseeing initiatives and leading teams.

C